Special Report on Corporate Training: 7 Ways Your Career Can Benefit from Certification


by Alex Sanders, President, Global Executive Institute


As global economies are constantly changing, worldwide businesses understand that innovative research, development, and business practices enable them to even the playing field by adding value for customers. Beyond just offering products and services at the lowest prices, global companies realize that extending quality workmanship and service after the sale leads to repeat business and continued growth. The best way to achieve these goals is to invest heavily in quality corporate training programs.

According to The Bureau of Labor Statistics, “Employment of training and development specialists is projected to grow 15 percent from 2012 to 2022, faster than the average for all occupations.”

For individual businesspeople, quality corporate training offers the opportunity to expand on the skills and talents first developed during their college years. For companies, corporate training programs can help incoming team members adapt their college knowledge and life experiences to the specific needs and culture of a corporation. With new learning techniques that allow employees to enjoy significant professional development opportunities that do not interfere with the day-to-day operations of a business, more companies rely on the skills of experience corporate training specialists to bolster their bottom lines.


The strongest corporate training opportunities inspire and entertain while providing participants with significant insights and skills that can help them perform their jobs more effectively. Once confined to lectures, corporate training has taken a significant approach to fully engage participants with multiple learning modalities. Many corporate trainers enjoy expanding the minds of their students by exposing them to unusual environments where success requires critical thinking.

Certified Professional corporate trainers must possess the ability to create learning in any environment. Though most corporate training programs take place in lecture halls or hotel ballrooms, corporate trainers must also be effective in one-on-one coaching scenarios in conference rooms and in client offices. Corporate trainers must understand when to deviate from the script and laser in on a specific learning opportunity to help their student succeed.

Just as colleges and universities have pioneered tools for distance learning, corporate trainers have exploited technological breakthroughs to present simultaneous learning experiences throughout the world. Many corporate trainers offer conference calls, teleclasses, and webinars to allow program participants to participate in group discussions from the convenience of their own offices and conference rooms.

In addition, corporate trainers also allow students to participate in video chats and online discussion boards that add value to the professional development experience while extending the trainer’s reach to far-flung locations. Corporate trainers can use the experiences from their formal degree programs to build the necessary skills to provide effective learning experiences over large distances.


Corporate trainers can choose from two paths to long-term financial success and career fulfillment. Traditionally, corporate trainers worked outside companies, in order to provide targeted expertise in critical moments. Many corporate trainers still work as freelancers and consultants, who travel around the country spreading their wisdom. The most successful corporate trainers, like Tom Peters and David Allen, have synthesized their teaching techniques so that apprentices can replicate the live experiences, usually for significantly lower costs than an audience with the masters.

Some companies that rely more heavily on corporate trainers have focused their attention on cultivating training experts in-house. General Electric’s former CEO, Jack Welch, became notorious for investing significant amounts of time and money on their Six Sigma program. Not only did GE create thousands of Six Sigma experts, who denote their skills using colored belts (like those worn by martial artists), but the Six Sigma methodologies have spread to many other companies. A few decades after their introduction, this internal corporate training program has become a standard at many companies throughout the globe.

Many companies have also shifted their budgets to reflect the growing importance of corporate trainers. Realizing that specialized trainers can provide more effective training than line managers, companies have recruited more training specialists to overhaul informal learning experiences into standardized programs. Whether training staff members on specific job duties or exposing them to broader principles of workplace performance corporate trainers will enjoy continued demand both inside and outside of large corporations.

Another exciting trend for professional corporate trainers is the growing marketplace for professional development experiences aimed at solo entrepreneurs and job seekers. In today’s competitive marketplace, a freelancer or a recent graduate can set themselves apart from the pack by demonstrating that they already have the same skill set as existing employees. Further more, many small business owners treat training programs as opportunities to network with other self-employed individual. On all fronts, corporate trainers who open their work up to companies of all sizes can benefit from today’s renewed emphasis on business skill development.


Corporate training provides solutions for overcoming a wealth of workplace obstacles. Many programs offer training in a broad range of areas and skills but offer courses directed at succeeding in the corporate work atmosphere. These courses include but are not limited to:

* Time and Project Management    * Leadership & Management

* Effective Communication              * Organizational Development

* Proper Business Writing                * Talent Management

* Customer Service                             * Succession Planning

* Team Building                                   * Human Resource Development

* Public Speaking                                 * Coaching Employees

* Conflict Resolution                           * Team Building and Guidance

* Business Development                   * Developing High Performers

* Marketing                                          * Technical Skills

* Food Safety Practices                      * Learning Management Systems

* Knowledge Management                * Social Media Training

These various specializations add depth to the skill sets of participants. Corporate training programs are constantly evolving as they implement new training methods and curricula. Incorporating both hands-on experience and an understanding of program management strategies, students master all aspects of the training process, including human resource development, internal and external marketing, and maintaining professional standards.


A recent study done by Kennedy Institute, LLC. showed that the global corporate market for Training and Consulting is over $245 Billion dollars, with acompound annual growth rate of 4.5%. That number continues to grow each year as new corporations as competing in a larger scale.

The study further finds that in the EMEA region alone (Europe, Middle East, Africa), the market position is at $92 Billion dollars and growing. North American stand in second with close to $89 billion  and the rest of the world makes up the remaining $43 billion. Those statistics are already exceeding the 2015 year expectations.

What is the number one issue of growing organizations?….Training and Consulting their high potentials, employees and middle managers. Because of this fact, it is vital that corporate trainers equip themselves with professional certifications to meet the pent up demands around the world.


Many trainers are respected specialists in the field who have industry experience and are continually evaluated in their performance. This assures the student of high standards of the facility or training program he or she attends. With some exceptions, most Corporate Training business is generated through word of mouth or referral programs.

Corporate Training certification is important because companies look for presenters who have the needed credential to offer services to their corporations. Certification also provides trainers valuable endorsement of their capabilities. Corporations always prefer to have a certified instructor versus those without certification because it helps corporation recognize the value the presenter can provide to their workforce.

We have created an online program that you can complete in just six weeks for certification. This was designed for the professional who is already working busy hours and can still find the time to complete this certification to show their professional status in the training industry. This helps move trainers to advanced career status and better position in their company. You can find out more about the program here.


Courses in corporate training degree programs include:

* Psychological Assessments                            * Instructional Design

* Workplace Training                                        * Return On Investment

* Business Development                                   * Presentation Skills

* Leadership Management                               * Content Development

* Public Relations Skills                                    * Company Specific Terminology

* Strategic Operational and Planning Processes

Corporate training programs especially benefit international business employees, whose experience in the corporate environment may be somewhat limited. The refinement of nuances from cultural awareness to customs and etiquette, politics, and useful conversational skills are a few of the many learning opportunities available in corporate training degree programs.


Certification is a knowledge-based recognition of an individual who shows a competency on the guidelines, codes and standards in the industry. By studying the materials and passing the test, a student shows that they have a working knowledge of the required codes and standards that apply to the entire industry.

Certificate programs offer many professionals the ability to pick up valuable corporate training skills without committing to a lengthy, formal degree program. These programs especially appeal to managers or small business owners who have worked their way up through an industry using significant on the job experience in lieu of a traditional degree in their field.

Certificate programs can focus on specific corporate training topics like workplace conditions or larger skill sets like public speaking and assessments. Requiring concentrated efforts more time corporate training programs allow creative, personable professionals the opportunity to advance in their career quickly, without waiting to complete a broader, four year program.

Certificate programs offer corporate training participants the chance to develop specific key skills that will help them educate business professionals and design quality-learning experiences of their own. In many cases, a prospective corporate trainer can quickly complete a certificate program, usually in less than six months.

Many companies design products in one company, manufacture them in another, and ship them to customers worldwide. In these scenarios, a company will want to employ trainers who can fill multiple roles and communicate with various sets of stakeholders who speak different languages. By combining aspect of cultural diversity trainers are able to relate to other people in their own cultures, an essentially help companies provide lasting quality in today’s global economy.

Training programs also offer experienced professionals a way to increase their value to a company by picking up important corporate training skills. Many trainers pursue corporate training programs in order to qualify for higher level management positions, or to pursue career moves as solo entrepreneurs or small business owners.

Busy professionals who want to expand their role in their current organization or even make a much larger career jump can take advantage of corporate training. By participating in training sessions, emerging leaders who wish to advance their training skills can continue to develop into a more strategic trainer.  Because of the flexibility of many corporate training degrees, students can join many corporate training programs regardless of their previous education or work experience. In many cases, a diverse work background actually helps a corporate training major apply their learning to a wider range of workplace scenarios.

We have seen an increase in participants in our Certified Professional in Training Management program because it was designed for busy professionals who want to advance their careers. The entire program can be done online with as an instructor lead course.  This allow the participant to have full interaction with an expert professional and provide the student a real life experience, while taking the program from the comfort of their home or office.

The best benefit of the program is that it can be completed in just six weeks.