7 Ways Your Career Can Benefit From Certification in Corporate Training



The general skill set acquired from participation in most programs provide adequate to superior qualifications in more than one industry, opening more valuable options and career paths. Those unsatisfied with one particular workplace will find that corporate training translates easy across different business platforms, as the core qualities learned from the degree program are valued for any corporate model, or small business that desires to become corporate.


In previous decades, companies often relied on experienced managers to directly train their staffs. Unfortunately, many of the skills required to lead a team do not always translate well to the training room. In addition, when a company expands its workforce to keep up with customer demand, managers do not always have time to constantly train new hires. For all these reasons, more and more companies turn to experienced in-house corporate trainers to meet their staff development needs.

In-house corporate trainers enjoy the advantage of watching their students grow and evolve over time. They can look at the results of their work play out in terms of sales results or improved customer service ratings. Evaluating those figures, they can expand and adapt their training programs to provide more effective learning experiences for new hires. They can also design remedial programs for employees who have not met company expectations.

Companies that deploy teams of internal trainers often enjoy stronger customer loyalty, especially when trainers work closely with front line staff members. Many companies offer their trainers bonuses, commissions, and stock options contingent on company-wide performance, in addition to the standard salary and other perks.


Many companies that satisfy needs in the business-to-business sector rely on corporate training specialists to educate their customers on the proper use of their products. Especially in the software industry, where updates and revisions can potentially confuse and irritate customers, these roving groups of trainers drop into client worksites and make sure that their customers’ teams can properly integrate their products to meet their goals.

In addition to traveling to client facilities, customer training specialists can also work from centralized locations. From the corporate hub, they design and improve customer training programs, which can be delivered on a central campus or through distance learning technology. As an extension of customer support, a good trainer can head off future drains on a company’s resources by assuring that customers do not require further assistance after their training session has ended. Companies that invest in expanding front-end training can often recoup huge savings from their annual customer support budgets.


In addition to working across all of the platform areas of a company, a corporate trainer could be assigned to focus deeply on a specialized area of expertise. Subject matter experts in the areas of time management, sales, productivity, interpersonal communication, and other areas enjoy the opportunity to help team members grow these important skills.

Though many Fortune 500 companies employ subject matter experts in-house, a growing number of corporate trainers work as solo entrepreneurs or as part of consulting agencies. These trainers allow their clients to benefit from their deep, specialized knowledge while focusing their resources on the things they do best.

Subject matter experts can often choose the kind of lifestyle that fits them. Many trainers who love to travel can enjoy the opportunity to visit client locations around the world. On the other hand, a growing number of solo entrepreneurs work from home, offering conference calls, videoconferences, and other means of helping customers solve their training dilemmas remotely. Many subject matter experts write books and software to spread the word about their expertise in an area, which creates residual revenues from book royalties and public speaking engagements.


Beyond the classroom and conference style learning that companies use to develop their staffs, many executives have started to invest in the services of personal business coaches who help design customized learning opportunities. Unlike consultants, who prescribe a set of remedies for common situation, a coach works directly with top decision makers who must adapt to new challenges with little preparation.

Coaches often work with company leaders in uncharted waters, and must use their intuition and street smarts to stay current with industry trends. By focusing on helping their clients make consistently strong decisions, coaches help companies improve their bottom lines.

Many coaches work as solo professionals and connect with clients via telephone, earning a monthly or even an hourly fee. Increasingly, consulting firms have added coaching to their menus of services. Other top companies have started to headhunt experienced coaches to leverage their expertise exclusively within one company. For creative corporate trainers with strong communications and interviewing skills, a career as a coach can result in huge dividends.


Quality corporate training plays a major role in compensating for poor educational preparation, especially for blue-collar workers. The National Association of Manufacturers members’ survey asked employers about the most serious skill deficiencies of current hourly production employees. They reported the following results:

* 59.1% of employers noted poor basic employability skills (attendance,         timeliness, work ethic, etc.);

* 32.4% poor reading/writing skills;

* 26.2% inadequate math skills;

* 25.0% an inability to communicate;

* 23.7% poor English language skills;

* 22.1% an inability to read and translate drawings/diagrams/flow charts;

* 22.0% an inability to work in a team environment; and

* 12.3% poor computer/technical skills.

The National Center on the Educational Quality of the Workforce found that productivity increases for each of the following factors:

In the manufacturing sector:

* a 10% increase in the average education of all workers is associated with a productivity increase of 8.6%;

* a 10% increase in hours results in a productivity increase of 5.6%; and

* a 10% increase in capital stock results in a productivity increase of 3.4%.

In the non-manufacturing sector:

* a 10% increase in the average education of all workers is associated with a productivity increase of 11%;

* a 10% increase in hours results in an increase of 6.3%; and

* a 10% increase in capital stock results in an increase of 3.9%.

In repeated studies, researchers discovered significant workplace benefits in almost every kind of company sponsored professional development program. This provides the business sector with firm proof that the value of corporate training benefits a corporation in the financial column, through the dual increase of productivity and company morale.


Corporate trainers do not need any specific government issued license to perform their work. But specialist trainers and consultants often earn certifications in their specialties from independent, third party credentialing organizations. These voluntary certifications assure companies and clients that their trainers have received sufficient training and field experience to carry out their duties efficiently and effectively. In some specialties, corporate trainers can earn higher salaries and fees by completing higher levels of formal education.

Global Executive Institute has been a leading provide of executive programs to help professionals increase the value they provide to their corporations. Industry leaders now can earn the Certified Professional in Training Management in just six weeks with an instructor led online program. This conveniences allows anyone, from anywhere in the world to complete their certification.

Become a Certified Professional in Training Management and develop core competencies that will empower you to manage the future training needs of your organization or your training and consulting.

Earn a specialized credential that focuses on the role of the training leader and the business skills needed to manage performance improvement efficiently and effectively. Demonstrate your expertise in training management and push your career in training and development to the next level.

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